Technology has become the major factor that less and less people are reading books. Kids in this generation choose high-tech gadgets than to read books. To encourage people to read books again, 7UP has teamed up with Buenos Aires-based artist Raul Lemesoff in the creation of ‘weapons of mass instruction’ in the celebration of “World Book Day” last March 5, 2015. Raul Lemesoff converted and customized a 1979 Ford Falcon into a military style tanks complete with a rotating upper chamber and pseudo-barrel
This military looking car can fit around 900 books in it’s built-in shelves offering books to people who are interested while driving around Argentina. The tank library of Lemesoff and 7UP is a continuation of their ‘Feels Good To Be You’ campaign, which highlights originality, wit, creativity, and innovation.
Raul Lemesoff and his Tank Library driving around the street of Argentina
The Tank Library that gives book to passerby
This image reminds me of what happened in China
But this time, the kid wasn’t run over by the tank instead he was given a book to read.
Watch this video
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